Raised in the home of a famous politician and pro sports star, you might think that success was a slam-dunk for Jeff. Au contraire. Living in a stratosphere where your every statistic is measured, and your performance is constantly compared with the best-in-class, your fellow travelers are stress, pressure and expectations. His eleven, up-and-down seasons as an NFL quarterback have taught him a few lessons. JEFF will open his playbook for us.

Surviving today in any field – profit, not-for-profit, the professions, military, even church --- well, you’d best be fluent in branding, marketing, written communications and, oh yes, PR. Al has been swimming with the ad biz sharks for decades.  We’ll learn a ton from this brother.

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